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Jus'B: Revolutionizing Hip-Hop and Jazz with the Essence of Call and Response

Updated: Jul 17, 2023

Jus'B is an artist and entrepreneur who brings a fresh perspective to hip-hop and jazz. His visionary approach, deeply rooted in the principles of call and response, creates a musical experience that transcends genres and captivates audiences worldwide. With a blend of thought-provoking lyrics, dynamic melodies, and a commitment to fostering collaboration, Jus'B's contributions to the music industry reflect a significant vision and concept for the future of hip-hop and jazz, leaving an indelible mark on the artistic landscape.

In the dynamic world of music, where genres constantly evolve and blend, Jus'B emerges as a captivating artist and entrepreneur who redefines the boundaries of hip-hop and jazz. In today's music climate, his approach is exactly what we need. With a profound vision deeply rooted in the principles of call and response, Jus'B's artistry breathes new life into these genres, creating a unique sonic experience that resonates with audiences worldwide. I'm happy to be granted the opportunity to explore and present to Sound Effect readers how Jus'B's innovative approach embodies a significant vision and concept for hip-hop and jazz music. In this issue, we showcase the artist's role as a visionary and trailblazer.  I've been following Ju'B's work for quite some time and noticed his evolution and growth in his sound, production, and even his visuals and presentation. But I noticed the most that he kept his signature call and response formula. Call and response are musical techniques originating in African and African-American musical traditions for those unfamiliar with the approach. It involves a dialogue between a lead performer or group and a responsive chorus, creating an interactive and improvisational dynamic. Jus'B pays homage to this rich tradition by incorporating call-and-response elements into his music, breathing fresh energy into the hip-hop and jazz genres.


In Jus'B's compositions, listeners are guided where each musical phrase, whether a lyrical line or instrumental riff, acts as a call, inviting a melodic or rhythmic response. This interplay between different elements within a song creates a dynamic conversation, fostering a sense of unity and collaboration between the artist and the audience. It's been used by some of the greatest musicians and is one of the reasons why I love his music, even with his evolutions.  Even though he uses call and response as the connective thread, Jus'B's artistry lies in his ability to seamlessly blend the foundations of hip-hop and jazz. By infusing jazz's improvisational spirit with hip-hop's lyrical prowess, Jus'B creates a sonic landscape that is both captivating and innovative. Jus'B incorporates jazz-influenced chord progressions and harmonies in his tracks, combining them with the rhythmic backbone of hip-hop beats. This fusion creates a mesmerizing backdrop for his thought-provoking and socially conscious lyrics, which often tackle identity, social justice, and personal growth issues.

But enough about his music. Let's get into him as a businessman.  Beyond his artistic endeavors, Jus'B's entrepreneurial spirit has played a vital role in shaping his vision for the future of hip-hop and jazz. Through his record label and production company, he strives to create a platform that nurtures and amplifies emerging talent who share his passion for the call and response concept.   Jus'B's vision extends beyond the music industry, as he actively seeks collaborations with visual artists, dancers, and filmmakers to create multidimensional experiences that engage and challenge the audience. Jus'B paves the way for a new wave of artistic expression that defies categorization by breaking down the boundaries between art forms.  Jus'B is an artist and entrepreneur who brings a fresh perspective to hip-hop and jazz. His visionary approach, deeply rooted in the principles of call and response, creates a musical experience that transcends genres and captivates audiences worldwide. With a blend of thought-provoking lyrics, dynamic melodies, and a commitment to fostering collaboration, Jus'B's contributions to the music industry reflect a significant vision and concept for the future of hip-hop and jazz, leaving an indelible mark on the artistic landscape. In a nutshell, we're basically watching a legend in the making.

Even though you can listen to Soul Glow, Jus'B's latest album, on any music streaming platform, here's a link to the heat on Apple Music. But before you do that get into this video.




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